Video Review: How to get your ideas to spread

Summary on Seth Godin's: How to get your ideas to spread

Seth Godin started off his talk by mentioning how we are all living in a century of idea diffusion and that the essence of idea diffusion is being remarkable. He also said that people who are able to spread ideas, regardless of what it is, WINS.
He also discussed about how TV and mass media made it easy to spread ideas in a certain way and that is 'The TV-Industrial Complex', this is how it works:

The TV-Industrial Complex

1. Buy Ads
2. Get more distribution
3. Sell more products
4. Make a profit

The TV-Industrial Complex is a repetitive cycle and it it got cancelled recently because people realized that it is not working like how it used to. People are starting to understand that it is not about interrupting people with big full page ads that helps ideas get spread around but it is about marketing to people who CARE. By doing so, when this group of people listen, they will then hopefully talk about it to their friends and soon enough, the word would have gotten around the entire curve.

What is the curve? - Its is basically people being grouped into sections and the groups are as follows:

• One of the reasons to why The TV-Industrial Complex got cancelled is because they targeted it to the middle; the Early and Late Majority. They believe in making average product for average people and this is called being safe, which is risky in today's world. 
• Compared to the Early and Late Majority who often ignores all these choices because they don't have time, The Innovators and The Early Adopters are the ones that cares about what you are marketing. 

OTAKU

• Seth Godin shared with his audience a Japanese word-Otaku, which is a word to describe a desire of someone who is obsessed about trying things.
• He also mentioned that to make a product that does not have a constituency within an Otaku is almost impossible. Instead, find people who really cares about what you have to say because afterwards, they are the ones who are going to talk about it with their peers.

To Conclude, in order to get your ideas to spread, share it with those who care, figure out the group of people that is going to decide whether your idea/product is remarkable and if it is worth making a remark about.